PAUSA
PERSONAL PROJECT
Pausa is a luxury self-care products manufacturer based in California.
Pausa is committed to exclusivity, quality and sustainability. However, to differentiate itself from other luxury brands in this sector, it uses bright yet elegant colours in its corporate materials.
Logo design
Building the brand
Pausa’s target group comprises high-income men and women between 35 and 60 years old, who give prominence to their self-care and value high-quality products with natural ingredients.
​
To bring Pausa’s brand to life, I started by designing its logo. After analysing the logos from other companies in its sector and brainstorming, I drafted several proposals and digitalized those that I thought were closer to the brand’s spirit and values.
Based on the previous research, I defined an attractive yet elegant colour palette to allow Pausa to stand out from its competitors. Moreover, I selected two complementary and versatile font families that could easily transmit the brand’s personality in all its print and digital collaterals.
Last, I collected the previous elements together with some other relevant ones, like the brand’s definition, its philosophy and the social media style guide, in its corporate identity manual.
Inspirational Moodboard
(01)
(02)
(03)
(04)
Candle packaging design
Business cards design
Brand guidelines
Social media feed design